by
Kotler, Philip.
Format:
Books
Publication Date
2000
Excerpt:
Satisfaction -- The Nature of High-Performance Businesses -- Delivering Customer Value and Satisfaction
by
Kotler, Philip.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html
Format:
Books
Publication Date
1999
Excerpt:
. Planning and organizing for more effective marketing -- Evaluating and controlling marketing performance
by
Kotler, Philip.
Format:
Books
Publication Date
1997
Excerpt:
1. Assessing Marketing's Critical Role in Organizational Performance -- 2. Building Customer
by
Kotler, Philip.
Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf
Format:
Books
Publication Date
1988
Excerpt:
-- Evaluating and controlling marketing performance.