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International marketing : a global perspective

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International marketing : a global perspective
Title:
International marketing : a global perspective
Author:
Mühlbacher, Hans.
ISBN:
9781861524560
Personal Author:
Mühlbacher, Hans.
Edition:
2nd ed.
Publication Information:
London ; New York : International Thomson Business Press, 1999.
Physical Description:
xx, 983 pages : illustrations ; 27 cm
Subject Term:
Export marketing.

Export marketing -- Management.

Export marketing. (OCoLC)fst00918703

Internationale marketing.

Internationales Marketing. (DE-588)4125431-4

Marchés d'exportation.

Internationales Marketing.
Added Author:
Dahringer, Lee.

Leihs, Helmuth.
Electronic Access:
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008478572&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1248724&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008478572&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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