by
Wells, William, 1926-
Format:
Books
Publication Date
2006
Excerpt:
, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation
by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail
by
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2000 1999
Excerpt:
. Promotions. 16. Public Relations. 17. Retail and Business-to-Business Advertising. 18. International