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Cover image for War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it
Cover image for The origin of brands : discover the natural laws of product innovation and business survival
The origin of brands : discover the natural laws of product innovation and business survival
The origin of brands : discover the natural laws of product innovation and business survival
by 
Ries, Al.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
convergence products and success stories of products that have achieved worldwide success through divergence
Available: Copies:
Cover image for The 22 immutable laws of marketing : violate them at your own risk
The 22 immutable laws of marketing : violate them at your own risk
The 22 immutable laws of marketing : violate them at your own risk
by 
Ries, Al.
Format: 
Books
Publication Date 
1993
Excerpt: 
rules for certain success in the international world of marketing.
Available: Copies:
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