by
Etzel, Michael J.
Format:
Electronic Resources
Publication Date
2007
Excerpt:
-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
building: public relations, sponsorship, and corporate advertising -- Creating advertisements and
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the