Basics of entrepreneurship

Basic business concepts and the business environment -- Entrepreneurship and small, medium and micro enterprises (SMMes) in perspective -- The identification of feasible business ideas -- The viability of a business idea -- The business plan -- Product decisions : deciding what to offer to customers -- Price decisions -- Distribution : getting the product to the customer -- Promotion : communicating with your market -- Advertising your small business -- Operations management -- The human resource function -- An introduction to financial management for entrepreneurs -- Facing the capital requirements of a small business -- The break-even analysis -- Budgets.