by
Roberts-Lombard, Mornay, editor.
Format:
Books
Publication Date
2024
Excerpt:
customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM
by
Roberts-Lombard, Mornay, editor.
Format:
Books
Publication Date
2018
Excerpt:
customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM
by
Morrison, Alastair M.
Format:
Books
Publication Date
2010
Excerpt:
trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension