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Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Product Development and Product Life-Cycle Strategies -- 10. Pricing: Understanding and Capturing Customer

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Strategic marketing : theory and aplication for competitive advantage

Venter, Peet.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

attractive market segments -- 6. Marketing strategies in the life cycle -- 7. Product and service innovation

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Applied strategic marketing

Jooste, C. J. (Christiaan Johannes), 1947-

Format:

Books

Publication Date

2012

Excerpt:

-- Identifying a sustainable competitive advantage -- Competitive strategies -- Strategies in the product life

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Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

, services and brands : building customer value -- New-product development and product life-cycle strategies

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Principles of marketing

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

Format:

Books

Publication Date

2006

Excerpt:

development and product life-cycle strategies -- Pricing products : pricing considerations and strategies

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

-- New-product development and product life-cycle strategies -- Pricing considerations and approaches

Available: Copies:

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