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Advertising and sales promotion strategy

Tellis, Gerard J., 1950-

Inhaltsverzeichnis Advertising and sales promotion strategy

Format:

Books

Publication Date

1998 1997

Excerpt:

Advertising and sales promotion strategy / Tellis, Gerard J., 1950-

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Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

Sales promotion.

Available: Copies:

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

Available: Copies:

Business communication

Daniels, Dawn, author.

Format:

Books

Publication Date

2014

Excerpt:

Clients -- The sales promotion letter -- The circular -- Reply to a letter of enquiry -- Reply to a letter

Available: Copies:

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Sales promotion.

Available: Copies:

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion -- South Africa.

Available: Copies:

Hospitality and travel marketing

Morrison, Alastair M.

Format:

Books

Publication Date

2010

Excerpt:

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

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Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion.

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

products : public relations and sales promotion -- Professional sales -- Direct and online marketing

Available: Copies:

Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html

Format:

Books

Publication Date

2009

Excerpt:

management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales

Available: Copies:

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

Available: Copies:

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