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Cover image for Kellogg on branding in a hyper-connected world
by 
Tybout, Alice M. éditeur intellectuel.
Format: 
Books
Publication Date 
2019
Excerpt: 
Kellogg on branding in a hyper-connected world / Tybout, Alice M. éditeur intellectuel.
Available: Copies:
Cover image for Kellogg on branding : the marketing faculty of the Kellogg School of Management
by 
Tybout, Alice M.
Format: 
Books
Publication Date 
2005
Excerpt: 
Sawhney -- Building a brand-driven organization / Scott Davis -- Measuring brand value / Don E. Schultz
Available: Copies: