Search Results for Institute of Marketing.

IIE
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Cover image for Black diamond unearthing South Africa's new black middle class.
Black diamond unearthing South Africa's new black middle class.
Black diamond unearthing South Africa's new black middle class.
by 
UCT Unilever Institute of Strategic Marketing.
Format: 
Books
Publication Date 
2006 200
Excerpt: 
UCT Unilever Institute of Strategic Marketing.
Available: Copies:
Cover image for Economics : principles and practice
Economics : principles and practice
by 
Black, P. A. (Philip A.)
Format: 
Books
Publication Date 
2000
Excerpt: 
Institute of Marketing Management (South Africa)
Available: Copies:
Cover image for Brand and marketing management : reading pack.
Brand and marketing management : reading pack.
Brand and marketing management : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2013
Excerpt: 
Brand and marketing management : reading pack. Independent Institute of Education. Vega School of
Available: Copies:
Cover image for Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines
Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines
Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines
by 
Warren, Andrew
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Sensory marketing, consumer psychology and the future of branding within the airline industry
Available: Copies:
Cover image for Brand communication in context : reading pack.
Brand communication in context : reading pack.
Brand communication in context : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2016
Excerpt: 
Brand communication in context : reading pack. Independent Institute of Education. Vega School of
Available: Copies:
Cover image for Brand strategy 3 : reading pack.
Brand strategy 3 : reading pack.
Brand strategy 3 : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2016
Excerpt: 
Brand strategy 3 : reading pack. Independent Institute of Education. Vega School of Brand
Available: Copies:
Cover image for Context planning and channel innovation : reading pack
Context planning and channel innovation : reading pack
Context planning and channel innovation : reading pack
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2016
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for The impact of technology on branding
The impact of technology on branding
The impact of technology on branding
by 
Myers, Brady Hudson.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Independent Institute of Education. Vega School.
Available: Copies:
Cover image for The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa
The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa
The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa
by 
Mackay, Brett.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
The influence of alcohol marketing channels on alcohol consumption : a quantitative study of
Available: Copies:
Cover image for The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users
The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users
The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users
by 
Gaffoor, Shaakir.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's
Available: Copies:
Cover image for Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy
Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy
Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy
by 
Sakutukwa, Anesu.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Rise of the social media influencers : an investigation into the emergence of online super
Available: Copies:
Cover image for Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?
Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?
Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?
by 
Throssell, Nick.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
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