Search Results for Mass media -- Research.

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Cover image for Mass media research : an introduction
Mass media research : an introduction
Mass media research : an introduction
by 
Wimmer, Roger D.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1515/2002102411-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1515/2002102411-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1515/2002102411-t.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Mass media research : an introduction / Wimmer, Roger D.
Available: Copies:
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
integrated marketing communications -- Managing mass communications: advertising, sales promotions, events
Available: Copies:
Cover image for The handbook of media and communication research : qualitative and quantitative methodologies
The handbook of media and communication research : qualitative and quantitative methodologies
by 
Jensen, Klaus Bruhn.
Format: 
Books
Publication Date 
2012
Excerpt: 
Mass media -- Research -- Methodology.
Available: Copies:
Cover image for Communication research : techniques, methods and applications
Communication research : techniques, methods and applications
by 
Du Plooy, Gertruida M.
Format: 
Books
Publication Date 
2009
Excerpt: 
Communication research : techniques, methods and applications / Du Plooy, Gertruida M.
Available: Copies:
Cover image for McQuail's mass communication theory
McQuail's mass communication theory
by 
McQuail, Denis.
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0602/2005282679.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/2005282679-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Mass media.
Available: Copies:
Cover image for Nelson Mandela/HSRC study of HIV/AIDS : South African national HIV prevalence, behavioural risks, and mass media : household survey 2002
Nelson Mandela/HSRC study of HIV/AIDS : South African national HIV prevalence, behavioural risks, and mass media : household survey 2002
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