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Cover image for The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
Acceptance Model (TAM): Antecedents and Consequences/ The Consumer Culture Theory (CTC) Research Tradition
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Cover image for Religion in sociological perspective
by 
Roberts, Keith A., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
, functional, social constructionist, rational choice); discuss the limitations of each theory; and integrate
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Cover image for Theories of Human Communication
by 
Littlejohn, Stephen W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Part two : Elements of the communication model. The communicator -- The message -- The medium -- Beyond
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Cover image for Organizational crisis communication
by 
Frandsen, Finn, 1956- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
systems -- Arena theory -- Communication theory -- The arena model -- The macro component: patterns of
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Cover image for Narratology : introduction to the theory of narrative
by 
Bal, Mieke, 1946-
Format: 
Books
Publication Date 
1997
Excerpt: 
Narratology : introduction to the theory of narrative / Bal, Mieke, 1946-
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