Business marketing management : B2B
Title:
Business marketing management : B2B
Author:
Hutt, Michael D., author.
ISBN:
9781408093719
Personal Author:
Physical Description:
xvii, 348 pages : illustrations ; 26 cm
Subject Term:
Added Author:
Available:*
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1:IIEMSA
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1:MSA-RES
Item Barcode
33168025831070
Shelf Number
658.802 H982B 2014
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2
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1:IIEMSA
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1:GEN-BOOK
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33168025744497
Shelf Number
658.802 H982B 2014
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5
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1:IIEMSA
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33168025827599
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658.802 H982B 2014
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1:IIEMSA
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33168025744463
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658.802 H982B 2014
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1:IIEMSA
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33168025811445
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658.802 H982B 2014
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1:IIEMSA
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33168025811478
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658.802 H982B 2014
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1:IIEMSA
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33168025744539
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658.802 H982B 2014
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1:IIEMSA
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33168025744505
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658.802 H982B 2014
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658.802 H982B 2014
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1:IIEMSA
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33168025744471
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658.802 H982B 2014
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33168025744489
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658.802 H982B 2014
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1:IIEMSA
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33168025744448
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658.802 H982B 2014
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658.802 H982B 2014
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658.802 H982B 2014
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658.802 H982B 2014
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1:RCMBO
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002100896
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658.802 HUT
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Bound With These Titles
On Order
Summary
Summary
Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet.
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