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Cover image for Marketing management : a strategic decision-making approach

Marketing management : a strategic decision-making approach

by

Mullins, John W. (John Walker)

Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html

Format:

Books

Publication Date

2008

Excerpt:

Walker, Orville C.

Available: Copies:

Cover image for Marketing management : a strategic approach with a global orientation

Marketing management : a strategic approach with a global orientation

Marketing management : a strategic approach with a global orientation

by

Boyd, Harper W.

Format:

Books

Publication Date

1998

Excerpt:

Walker, Orville C.

Available: Copies:

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