37 Results
000000000000IIE
by 
Rangan, V.K.
Format: 
Books
Publication Date 
1995
Excerpt: 
Business marketing strategy: concepts and applications Rangan, V.K.
Available: Copies:
by 
Ghemawat, Pankaj.
Format: 
Books
Publication Date 
2001
Excerpt: 
Strategy and the business landscape. core concepts / Ghemawat, Pankaj.
Available: Copies:
Cover image for When your strategy stalls.
by 
Harvard Business School.
Format: 
Books
Publication Date 
2005
Excerpt: 
When your strategy stalls. Harvard Business School.
Available: Copies:
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8
Available: Copies:
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services
Available: Copies:
by 
Erdis, Cindy, editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
retail business or who already have a business and want to make it more successful. In today\2019s very
Available: Copies:
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Markets and Business Buyer Behavior -- Part III. Designing a Customer-Driven Strategy and Mix -- 7
Available: Copies:
by 
FitzRoy, Peter T.
Format: 
Books
Publication Date 
2012
Excerpt: 
Business planning.
Available: Copies:
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Managing creativity in advertising and integrated brand promotion -- Creative message strategy -- Executing
Available: Copies:
by 
Hutt, Michael D.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
Business marketing management : B2B / Hutt, Michael D.
Available: Copies:
by 
Grant, Kevin, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
Information Systems Development is key to business strategy -- brief history of Information Systems
Available: Copies: