by
Posner, Harriet, author.
Format:
Books
Publication Date
2015
Excerpt:
-- Introduction to branding : Defining a brand ; The purpose of branding ; Developing and managing brand identity
by
Williams, Robin, 1953- author.
Format:
Books
Publication Date
2015
Excerpt:
purpose ; How to get it ; What to avoid -- 4. Repetition : Basic purpose ; How to get it ; What to avoid