eMarketing : the essential guide to marketing in a digital world

Some thoughts on marketing from Seth Godin -- Reviews -- About the Open Education Declaration and the Creative Commons -- Vouchers -- First words -- Situating digital in marketing -- Think -- Digital marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing strategy -- Create Optimal workshop voucher -- User experience design -- Balsamiq voucher -- Web development and design -- Writing for digital -- Engage -- Customer relationship management -- Serperture voucher -- Search Engine Optimisation (SEO) -- Google vouchers -- Search advertising -- AdDynamo voucher -- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher -- Social media strategy -- Graphic mail voucher -- Email marketing -- Mxit voucher -- Mobile marketing -- Data Analytics -- Feng-gui voucher -- Conversion optimisation -- Appendix: Understanding the Internet -- Last words.