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Brand management : A South African Perspective

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Brand management : A South African Perspective
Title:
Brand management : A South African Perspective
Author:
Cunningham, Nicole author.
ISBN:
9780627042447
Personal Author:
Cunningham, Nicole author.
Edition:
Cape Town: Van Schaik
Physical Description:
xvi, 376 pages : color illustrations ; 24 cm
Subject Term:
Branding (Marketing)
Copies:
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