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Marketing the same difference : cultural and language dichotomy in advertising
Marketing the same difference : cultural and language dichotomy in advertising
by
Seeco, Louis Itumeleng.
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Books
Publication Date
2010
Excerpt:
Consumer behavior -- South Africa -- Cross-cultural studies.
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Integrated marketing communication
Integrated marketing communication
by
Bothma, Neels, 1959-
Format:
Books
Publication Date
2003
Excerpt:
New Africa marketing series.
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