2 Results
00IIE
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Evaluation of media: television and radio -- Evaluation of media: magazines and newspapers -- Support media
Available: Copies:
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
, agencies, media, and support organizations -- Regulatory, social, and ethical aspects of advertising and
Available: Copies: