by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2015
Excerpt:
-- Evaluation of media: television and radio -- Evaluation of media: magazines and newspapers -- Support media
by
Semenik, Richard J.
Format:
Books
Publication Date
2012
Excerpt:
, agencies, media, and support organizations -- Regulatory, social, and ethical aspects of advertising and