Search Results for Consumers

IIE
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Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
by 
Mujeer, A. Qasim.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumer behavior.
Available: Copies:
Cover image for Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
by 
Makhanya, Nomfundo.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales
Available: Copies:
Cover image for Brand hijack : marketing without marketing
Brand hijack : marketing without marketing
by 
Wipperfürth, Alex.
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behavior.
Available: Copies:
Cover image for Commitment-led marketing : the key to brand profits is in the customer's mind
Commitment-led marketing : the key to brand profits is in the customer's mind
by 
Hofmeyr, J. H. (Jan H.)
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumer behavior.
Available: Copies:
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