12 Results
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Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Direct marketing -- The internet: digital and social media -- Sales promotion -- Public relations
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Regulation of Other Promotional Areas -- Sales Promotion -- Marketing on the Internet -- 21. Evaluating the
Available: Copies:
Cover image for Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Internet advertising -- Other advertising media -- Sales promotion and the role of trade promotions
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2009
Excerpt: 
Chapter 14: Direct Marketing and Marketing on the Internet Chapter 15: Internet and WWW Chapter 16: Sales
Available: Copies:
Cover image for Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
media -- 13. Support media -- 14. Direct marketing -- 15. Internet and interactive media -- 16. Sales
Available: Copies:
Cover image for Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free
Available: Copies:
Cover image for Integrated organisational communication
by 
Barker, Rachel, 1958-
Format: 
Books
Publication Date 
2006
Excerpt: 
Interne communicatie.
Available: Copies:
Cover image for Communities dominate brands : business and marketing challenges for the 21st century
by 
Ahonen, Tomi T.
Format: 
Books
Publication Date 
2005
Excerpt: 
Internet marketing.
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Internet and Interactive Media -- Ch. 16. Sales Promotion -- Ch. 17. Public Relations, Publicity, and
Available: Copies:
Cover image for Marketing communications : contexts, strategies, and applications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Excerpt: 
management (KAM) ; Corporate reputaion/identity/image ; Internet strategies ; Sales promotion ; Video
Available: Copies: