by
Hatch, Mary Jo.
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Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html
Format:
Books
Publication Date
2008
Excerpt:
management of brands at the senior level of management as it radiates throughout the organization. In this
by
Ind, Nicholas.
Table of contents http://catdir.loc.gov/catdir/toc/fy0802/2007036040.html
Format:
Books
Publication Date
2007
Excerpt:
Living the brand : how to transform every member of your organization into a brand champion / Ind
by
Davies, Gary, 1946-
Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html
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Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html
Format:
Books
Publication Date
2003
Excerpt:
Brand name products -- Management.
by
Schmitt, Bernd.
Sample text http://catdir.loc.gov/catdir/samples/simon031/97009426.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html
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Publisher description http://catdir.loc.gov/catdir/description/simon033/97009426.html
Format:
Books
Publication Date
1997
Excerpt:
Marketing aesthetics : the strategic management of brands, identity, and image / Schmitt, Bernd.