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IIE
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Cover image for Harvard business review on increasing customer loyalty.
Harvard business review on increasing customer loyalty.
Harvard business review on increasing customer loyalty.
Format: 
Books
Publication Date 
2011
Excerpt: 
Harvard Business Review Press,
Available: Copies:
Cover image for Harvard business review on reinventing your marketing.
Harvard business review on reinventing your marketing.
Harvard business review on reinventing your marketing.
Format: 
Books
Publication Date 
2011
Excerpt: 
Harvard Business Review Press,
Available: Copies:
Cover image for Buyer behaviour : understanding consumer psychology and marketing
Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Oxford University Press,
Available: Copies:
Cover image for Connecting with your customers.
Connecting with your customers.
by 
Harvard Business School.
Table of contents only http://www.loc.gov/catdir/toc/ecip0610/2006007913.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Harvard Business School Press,
Available: Copies:
Cover image for The consumer-- or else! : consumer-centric business paradigms
The consumer-- or else! : consumer-centric business paradigms
by 
Schuster, Camille Passler, 1950-
Table of contents http://www.loc.gov/catdir/toc/ecip044/2003012040.html
Format: 
Books
Publication Date 
2004
Excerpt: 
International Business Press,
Available: Copies:
Cover image for Buyer behaviour : a multi-cultural approach
Buyer behaviour : a multi-cultural approach
Buyer behaviour : a multi-cultural approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2003
Excerpt: 
Oxford University Press,
Available: Copies:
Cover image for The loyalty effect : the hidden force behind growth, profits, and lasting value
The loyalty effect : the hidden force behind growth, profits, and lasting value
The loyalty effect : the hidden force behind growth, profits, and lasting value
by 
Reichheld, Frederick F.
Format: 
Books
Publication Date 
2001 1996
Excerpt: 
Harvard Business School Press,
Available: Copies:
Cover image for Customer equity : building and managing relationships as valuable assets
Customer equity : building and managing relationships as valuable assets
Customer equity : building and managing relationships as valuable assets
by 
Blattberg, Robert C., 1942-
Format: 
Books
Publication Date 
2001
Excerpt: 
Harvard Business School Press,
Available: Copies:
Cover image for The psychology of customer service
The psychology of customer service
The psychology of customer service
by 
Jude, Brian.
Format: 
Books
Publication Date 
1998 1990
Excerpt: 
Zebra Press,
Available: Copies:
Cover image for Command performance : the art of delivering quality service
Command performance : the art of delivering quality service
Format: 
Books
Publication Date 
1994
Excerpt: 
Harvard Business School Press,
Available: Copies:
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