17 Results
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Cover image for Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
by 
Rowles, Daniel, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
"Every decision and action you make contributes to your brand, so it makes sense that everything
Available: Copies:
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the
Available: Copies:
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
-rich website -- Marketing and PR in real time -- III. Action plan for harnessing the power of the new rules
Available: Copies:
Cover image for Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
-marketing planning -- 10.2.Situation analysis -- 10.3.Objectives -- 10.4.Strategy -- 10.5.Tactics -- 10.6.Actions
Available: Copies:
Cover image for E-marketing : applications of information technology and the internet within marketing
by 
Molenaar, Cor.
Format: 
Books
Publication Date 
2012
Excerpt: 
contact -- 14.4.Action -- 14.5.Internet use -- 14.6.Analyses -- 14.7.Impact of the Internet on marketing
Available: Copies:
Cover image for Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
by 
Hasen, Jeff, 1958-
Format: 
Books
Publication Date 
2012
Excerpt: 
in All Age Groups -- ch. 19 Mobile Gets Busy: The Rise of the Call to Action -- ch. 20 Radio Regains
Available: Copies:
Cover image for Website optimization : an hour a day
by 
Page, Rich.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Monday: Review and Optimize Your Headlines and Subheaders -- Tuesday: Review and Optimize Your Call-to-Action
Available: Copies:
Cover image for Content strategy at work : real-world stories to strengthen every interactive project
by 
Bloomstein, Margot.
Format: 
Books
Publication Date 
2012
Excerpt: 
, goals, and process -- Evolve the story over time -- From audit to action -- Curate content to drive the
Available: Copies:
Cover image for Landing page optimization : the definitive guide to testing and tuning for conversions
by 
Ash, Tim
Format: 
Books
Publication Date 
2012
Excerpt: 
-in -- 14 Developing Your Action Plan -- 15 Avoiding Real-World Pitfalls.
Available: Copies:
Cover image for Engagement marketing : how small business wins in a socially connected world
by 
Goodman, Gail F., 1960-
Format: 
Books
Publication Date 
2012
Excerpt: 
Action: Real-World Examples -- ch. 8 Engagement Marketing Tips and Tricks -- ch. 9 Overcoming Common
Available: Copies:
Cover image for The Facebook era : tapping online social networks to market, sell, and innovate
by 
Shih, Clara Chung-wai.
Format: 
Books
Publication Date 
2011
Excerpt: 
hypertarget on? -- Selecting your ad creative and call to action -- Typing back to your goals -- Engagement
Available: Copies:
Cover image for Get up to speed with online marketing : how to use websites, blogs, social networking and much more
by 
Reed, Jon, 1971-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Podcast for profit -- Lights, camera, action! -- Get out there -- Build a community -- Find fans on
Available: Copies: