10 Results
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Cover image for The small business online marketing handbook : converting online conversations to offline sales
by 
Tsai, Annie, 1979-
Format: 
Books
Publication Date 
2013
Excerpt: 
The small business online marketing handbook : converting online conversations to offline sales /
Available: Copies:
Cover image for Content strategy at work : real-world stories to strengthen every interactive project
by 
Bloomstein, Margot.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- ch. 6 Improving content management with content strategy -- Reframe the conversation -- Elevate the
Available: Copies:
Cover image for Social marketing for dummies
by 
Zimmerman, Jan.
Format: 
Books
Publication Date 
2012
Excerpt: 
strategy -- Managing your cybersocial campaign -- Joining the conversation -- Leveraging search engine
Available: Copies:
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- A friendly nudge -- Close the sale and continue the conversation -- An open-source marketing model
Available: Copies:
Cover image for Social media metrics : how to measure and optimize your marketing investment
by 
Sterne, Jim, 1955-
Format: 
Books
Publication Date 
2010
Excerpt: 
: triggering action -- Getting the message : hearing the conversation -- Getting results : driving business
Available: Copies:
Cover image for Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2009
Excerpt: 
Secrets of social media marketing : how to use online conversations and customer communities to
Available: Copies:
Cover image for The digital handshake : seven proven strategies to grow your business using social media
by 
Chaney, Paul, 1955-
Format: 
Books
Publication Date 
2009
Excerpt: 
going to take it anymore -- What's a marketer to do? (Start a conversation) -- Business blogging : your
Available: Copies:
Cover image for Marketing to the social web : how digital customer communities build your business
by 
Weber, Larry.
Format: 
Books
Publication Date 
2009
Excerpt: 
conversation (to generate word of mouse) -- Step five: measure involvement with new tools, techniques (to keep
Available: Copies:
Cover image for Strategies and tools for corporate blogging
by 
Cass, John (Gene John)
Format: 
Books
Publication Date 
2007
Excerpt: 
for blogger relations -- Dialogue and the art of conversation for effective blogger relations -- Brand
Available: Copies:
Cover image for Marketing to the social web : how digital customer communities build your business
by 
Weber, Larry.
Format: 
Books
Publication Date 
2007
Excerpt: 
in conversation (to generate word of mouse) -- Step five : measure the community's involvement (who
Available: Copies: