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000IIE
Cover image for Digital analytics for marketing
by 
Sponder, Marshall, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms
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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind
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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a
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