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Cover image for Strategic brand management : building, measuring, and managing brand equity
Cover image for The new strategic brand management : creating and sustaining brand equity long term
Cover image for Leadership brand : developing customer-focused leaders to drive performance and build lasting value
Cover image for Primal branding : create zealots for your brand, your company, and your future
Cover image for Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Cover image for Brand failures : the truth about the 100 biggest branding mistakes of all time
Cover image for How come your brand isn't working hard enough? : the essential guide to brand management
Cover image for Eating the big fish : how challenger brands can compete against brand leaders
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