2 Results
00IIE
Cover image for Essentials of marketing research.
by 
Babin, Barry J., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
data basics: describing samples and populations -- Part V: ANALYSIS AND REPORTING -- 14. Basic data
Available: Copies:
Cover image for The art & science of interpreting market research evidence
by 
Smith, D. V. L. (David Van Lloyd)
Format: 
Books
Publication Date 
2004
Excerpt: 
. Compensating for imperfect data -- 7. Developing the analysis strategy -- 8. Organizing the qualitative data
Available: Copies: