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Cover image for Consumer insight : how to use data and market research to get closer to your customer
by 
Stone, Merlin, 1948-
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer insight : how to use data and market research to get closer to your customer / Stone
Available: Copies:
Cover image for Marketing research : using analytics to develop market insights
by 
McDaniel, Carl, Jr., 1941- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing research : using analytics to develop market insights / McDaniel, Carl, Jr., 1941- author.
Available: Copies:
Cover image for Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Provide Interpretations of Findings -- Drawing Conclusions -- Provide Insight -- Make Recommendations
Available: Copies:
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
insights -- 5.4.Behavior: The basis for all insights -- 5.5.Attitudes and needs: The explanation for
Available: Copies:
Cover image for Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2004
Excerpt: 
Brandchild : remarkable insights into the minds of today's global kids and their relationships with
Available: Copies:
Cover image for Why people buy things they don't need : understanding and predicting consumer behavior
by 
Danziger, Pamela N.
Format: 
Books
Publication Date 
2004
Excerpt: 
, Why People Buy Things They Don't Need, she covers critical points, including insight into why
Available: Copies: