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Handbook on place branding and marketing
Handbook on place branding and marketing
by
Campelo, Adriana, editor.
Format:
Regular print
Publication Date
2017
Excerpt:
Handbook on place branding and marketing / Campelo, Adriana, editor.
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Marketing
Marketing
by
Etzel, Michael J.
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Electronic Resources
Publication Date
2007
Excerpt:
-- Global markets and marketing -- Identifying and selecting markets. Consumer markets and buying behavior
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