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Cover image for Drucker on marketing : lessons from the world's most influential business thinker
Drucker on marketing : lessons from the world's most influential business thinker
by 
Cohen, William A., 1937-
Format: 
Books
Publication Date 
2013
Excerpt: 
.Marketing Is Leadership -- pt. II Innovation and Entrepreneurship -- 6.Where the Best Innovations Come From
Available: Copies:
Cover image for Creative marketing : an extended metaphor for marketing in a new age
Creative marketing : an extended metaphor for marketing in a new age
Creative marketing : an extended metaphor for marketing in a new age
by 
Fillis, Ian.
Format: 
Books
Publication Date 
2006
Excerpt: 
Entrepreneurship.
Available: Copies:
Cover image for Marketing insights from A to Z : 80 concepts every manager needs to know
Marketing insights from A to Z : 80 concepts every manager needs to know
Marketing insights from A to Z : 80 concepts every manager needs to know
by 
Kotler, Philip.
Books24x7 http://www.books24x7.com/marc.asp?bookid=12771
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=152701
ebrary http://site.ebrary.com/id/10299243
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571
MyiLibrary http://www.myilibrary.com?id=36368
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Channels; Employees; Entrepreneurship; Experiential Marketing; Financial Marketing; Focusing and Niching
Available: Copies:
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