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Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
investment's value in today's results-driven marketing world * how to get the maximum impact out of digital
Available: Copies:
Cover image for The shift : the transformation of today's marketers into tomorrow's growth leaders
The shift : the transformation of today's marketers into tomorrow's growth leaders
The shift : the transformation of today's marketers into tomorrow's growth leaders
by 
Davis, Scott M., 1964-
Format: 
Books
Publication Date 
2009
Excerpt: 
pervasive innovation -- 4. The fourth shift : from managing marketing investments to inspiring marketing
Available: Copies:
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