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Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud
by
Hooley, Graham J.
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Publication Date
2008
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Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte
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Strategic marketing
by
Cravens, David W.
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Publication Date
2013
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Piercy, Nigel, 1953-
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