Search Results for Consumers.

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Cover image for Make your brand matter : experience-driven solutions to capture customers and keep them loyal
Make your brand matter : experience-driven solutions to capture customers and keep them loyal
Make your brand matter : experience-driven solutions to capture customers and keep them loyal
by 
Soechtig, Steven G., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Consumer satisfaction.
Available: Copies:
Cover image for How cool brands stay hot : branding to Generation Y
How cool brands stay hot : branding to Generation Y
How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
Young adult consumers.
Available: Copies:
Cover image for Brandstorm : surviving and thriving in the new consumer-led marketplace
Brandstorm : surviving and thriving in the new consumer-led marketplace
Brandstorm : surviving and thriving in the new consumer-led marketplace
by 
Nickles, Elizabeth.
Format: 
Books
Publication Date 
2012
Excerpt: 
Brandstorm : surviving and thriving in the new consumer-led marketplace / Nickles, Elizabeth.
Available: Copies:
Cover image for Brand management : Principles and Practices
Brand management : Principles and Practices
Brand management : Principles and Practices
by 
Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format: 
Books
Publication Date 
2012
Excerpt: 
. III UNDERSTANDING CONSUMERS AND MARKETS -- 7. Consumer Behaviour and Brand Buying Decisions -- About
Available: Copies:
Cover image for Creating powerful brands.
Creating powerful brands.
Creating powerful brands.
by 
De Chernatony, Leslie, 1953-
Format: 
Books
Publication Date 
2011
Excerpt: 
. Understanding the branding process -- Part 2: Brand Management in Different Sectors -- 3. How consumers choose
Available: Copies:
Cover image for How cool brands stay hot : branding to generation Y
How cool brands stay hot : branding to generation Y
How cool brands stay hot : branding to generation Y
by 
Bergh, Joeri van den.
Format: 
Books
Publication Date 
2011
Excerpt: 
Young adult consumers.
Available: Copies:
Cover image for Eating the big fish : how challenger brands can compete against brand leaders
Eating the big fish : how challenger brands can compete against brand leaders
Eating the big fish : how challenger brands can compete against brand leaders
by 
Morgan, Adam, 1969-
Format: 
Books
Publication Date 
2009
Excerpt: 
Communications and Publicity to enter Social Culture -- 12. The Eighth Credo: Become Idea-Centered, Not Consumer
Available: Copies:
Cover image for Priceless : turning ordinary products into extraordinary experiences
Priceless : turning ordinary products into extraordinary experiences
Priceless : turning ordinary products into extraordinary experiences
by 
LaSalle, Diana, 1949-
Format: 
Books
Publication Date 
2003
Excerpt: 
Consumer behavior.
Available: Copies:
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