6 Results
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Cover image for Innovation management and new product development
by 
Trott, Paul VerfasserIn.
Format: 
Books
Publication Date 
2021
Excerpt: 
over time, how it uses technical and societal knowledge, and how it develops an attractive proposition
Available: Copies:
Cover image for Innovation management and new product development
by 
Trott, Paul.
Format: 
Books
Publication Date 
2012
Excerpt: 
organisational knowledge -- Strategic alliances and networks -- Management of research and development
Available: Copies:
Cover image for Brand management : Principles and Practices
by 
Dutta, Kirti.
Format: 
Books
Publication Date 
2012
Excerpt: 
-to-business context -- Sources of brand equity -- Brand knowledge -- Brand associations -- Perceived quality -- Brand
Available: Copies:
Cover image for Innovation management and new product development
by 
Trott, Paul.
Format: 
Books
Publication Date 
2012
Excerpt: 
organisational knowledge -- Strategic alliances and networks -- Management of research and development
Available: Copies:
Cover image for Innovation management : strategies, implementation and profits
by 
Afuah, Allan.
Format: 
Regular print
Publication Date 
1998
Excerpt: 
knowledge -- Sources and transfer of innovtion -- Strategizing -- Recognizing the potential of an innovation
Available: Copies: