6 Results
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Cover image for Branded lives : the production and consumption of meaning at work
by 
Brannan, Matthew J.
Format: 
Books
Publication Date 
2011
Excerpt: 
Branded lives : the production and consumption of meaning at work / Brannan, Matthew J.
Available: Copies:
by 
Taylor, David, 1964-
Format: 
Books
Publication Date 
2013
Excerpt: 
core -- Getting it right ... brand stretch can work -- Apple -- Getting it wrong ... brand ego tripping
Available: Copies:
by 
LaBonte, David A., 1953-
Format: 
Books
Publication Date 
2008
Excerpt: 
studies and examples, as well as interviews with marketers, he explains how to put these concepts to work
Available: Copies:
by 
Pruitt, John.
Format: 
Books
Publication Date 
2006
Excerpt: 
personas work : the psychological evidence / by Jonathan Grudin -- Appendix A: G4K organizational archetype
Available: Copies:
by 
Nichols, David, 1967-
Format: 
Books
Publication Date 
2006
Excerpt: 
identified ... deploy weapons : brands in the gaming arena -- All work and no play? : culture and gaming
Available: Copies: