by
Wilcox, Dennis L.
Format:
Books
Publication Date
2012
Excerpt:
Professionalism -- Public Relations Departments and Firms -- pt. 2. Process: Research -- Program Planning
by
Cutlip, Scott M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html
Format:
Books
Publication Date
2006
Excerpt:
-- What Roles Research Tells Us -- Technicians Versus Managers -- Environmental Influences -- Scanning and