by
Smith, Ronald D., 1948- author.
Format:
Books
Publication Date
2021
Excerpt:
Strategic planning for public relations / Smith, Ronald D., 1948- author.
by
Holtzhausen, Derina Rhoda, author.
Format:
Books
Publication Date
2021
Excerpt:
and Societal Issues -- 6. Research -- 7. Strategic Communication Planning -- 8. Stakeholders -- 9
by
Smith, Ronald D., 1948- author.
Format:
Books
Publication Date
2017
Excerpt:
Strategic planning for public relations / Smith, Ronald D., 1948- author.
by
Tench, Ralph, author.
Format:
Books
Publication Date
2017
Excerpt:
public relations planning and management -- Public relations programme research and evaluation
by
Bivins, Thomas H.
Format:
Books
Publication Date
2014
Excerpt:
-- Chapter 3. Planning and research -- Chapter 4. Choosign the right message and medium -- Chapter 5. Media
by
Skinner, J. C. (J. Chris)
Format:
Books
Publication Date
2013
Excerpt:
relations -- Internal communication -- Planning a public relations programme -- Print and electronic media
by
Wilcox, Dennis L.
Format:
Books
Publication Date
2012
Excerpt:
Professionalism -- Public Relations Departments and Firms -- pt. 2. Process: Research -- Program Planning
by
Smith, Ronald D., 1948-
Format:
Books
Publication Date
2012
Excerpt:
-- Researching the Topic -- Casual Research -- Secondary Research -- Primary Research -- Media Directories
by
Newsom, Doug.
Format:
Books
Publication Date
2011
Excerpt:
-- Two basic types of research -- Planning for research -- Categories of research for the PR writer
by
Gregory, Anne, 1953-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-d.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-d.html
Format:
Books
Publication Date
2010
Excerpt:
Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-
by
Smith, Ronald D., 1948-
Format:
Books
Publication Date
2009
Excerpt:
Strategic planning for public relations / Smith, Ronald D., 1948-
by
Bobbitt, Randy, 1955-
Format:
Books
Publication Date
2009
Excerpt:
-- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages
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