6 Results
000000IIE
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2003
Excerpt: 
Buyer behaviour : a multi-cultural approach / Du Plessis, P. J. (Phillipus Jacobus), 1943-
Available: Copies:
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
1995 1994
Excerpt: 
Buyer behaviour : strategic marketing applications / Du Plessis, P. J. (Phillipus Jacobus), 1943-
Available: Copies:
Cover image for Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus
Available: Copies:
Cover image for Marketing strategy and competitive positioning
by 
Hooley, Graham J., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
media are having a profound effect on customer expectations, experience and behaviour. Despite ongoing
Available: Copies:
Cover image for How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behavior.
Available: Copies:
Cover image for How cool brands stay hot : branding to generation Y
by 
Bergh, Joeri van den.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behavior.
Available: Copies: