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IIE
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000IIE
Cover image for Consumer behavior
Consumer behavior
Cover image for The want makers : lifting the lid off the world advertising industry : how they make you buy
The want makers : lifting the lid off the world advertising industry : how they make you buy
The want makers : lifting the lid off the world advertising industry : how they make you buy
by 
Clark, Eric, 1937-
Format: 
Books
Publication Date 
1988
Excerpt: 
Werbewirtschaft -- Werbung -- Konsumentenverhalten.
Available: Copies:
Cover image for Consumer behavior : implications for marketing strategy
Consumer behavior : implications for marketing strategy
Consumer behavior : implications for marketing strategy
by 
Hawkins, Del I.
Format: 
Books
Publication Date 
1986
Excerpt: 
Konsumentenverhalten -- Marketingpolitik.
Available: Copies:
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