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Global marketing & advertising : understanding cultural paradoxes
by
Mooij, Marieke K. de, 1943- author.
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Books
Publication Date
2019
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Target marketing -- Cross-cultural studies.
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Global marketing and advertising : understanding cultural paradoxes
Global marketing and advertising : understanding cultural paradoxes
by
Mooij, Marieke K. de, 1943-
Format:
Books
Publication Date
2005
Excerpt:
Target marketing -- Cross-cultural studies.
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