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Bottom-up marketing

Ries, Al.

Format:

Books

Publication Date

2025 2024 2023 2022 2021

Available: Copies:

Integrated marketing communication

Mulder, D. (Dalmé)

Format:

Books

Publication Date

2025

Available: Copies:

Digital advertising

Gowpall, Yathika.

Format:

Books

Publication Date

2024

Available: Copies:

Marketing communications

Egan, John, 1952- author.

Format:

Books

Publication Date

2023

Available: Copies:

Advertising creative : strategy, copy, and design

Altstiel, Tom, author.

Format:

Books

Publication Date

2023

Available: Copies:

Digital storytelling for brands

Tombleson, Bridget, author.

Format:

Books

Publication Date

2023

Available: Copies:

Strategic creativity : a business field guide to advertising, branding, and design

Landa, Robin, author.

Format:

Books

Publication Date

2022

Available: Copies:

Advertising & promotion

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Available: Copies:

Principles of strategic communication

Holtzhausen, Derina Rhoda, author.

Format:

Books

Publication Date

2021

Available: Copies:

10.

Strategic brand management

Chernev, Alexander, author

Format:

Books

Publication Date

2020

Available: Copies:

11.

Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Available: Copies:

12.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951- author.

Format:

Books

Publication Date

2018

Available: Copies:

13.

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Barry, Pete (Pete S.), author.

Format:

Books

Publication Date

2016

Available: Copies:

14.

Context planning and channel innovation : reading pack

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2016

Available: Copies:

15.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Available: Copies:

16.

Gender stereotypes : relooking at the representation of women in print publications

Qacha, Mamokhoebi Fidelis.

Format:

Manuscript

Publication Date

2015

Available: Copies:

17.

A comparative study between native advertising and display advertising on CNBCAfrica.com

Boshoff, L.

Format:

Manuscript

Publication Date

2015

Available: Copies:

18.

Context planning and channel innovation : reading pack

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2015

Available: Copies:

19.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Available: Copies:

20.

Youthnation : building remarkable brands in a youth-driven culture

Britton, Matt, 1975-, author

Format:

Books

Publication Date

2015

Available: Copies:

21.

The concise encyclopedia of communication

Donsbach, Wolfgang, 1949-

Format:

Books

Publication Date

2015

Available: Copies:

22.

Advertising & promotion.

Hackley, Christopher E., author.

Format:

Books

Publication Date

2015

Available: Copies:

23.

Marketing communications

Egan, John, 1952- author.

Format:

Books

Publication Date

2015

Available: Copies:

24.

Nontraditional media in marketing and advertising

Blakeman, Robyn, 1958-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2014

Available: Copies:

25.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Available: Copies:

26.

The annual 2013/14 : advertising, media, marketing and branding

Maggs, Jeremy.

Format:

Books

Publication Date

2014

Available: Copies:

27.

Advertising and sales promotion

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Available: Copies:

28.

Controversies in contemporary advertising

Sheehan, Kim.

Format:

Books

Publication Date

2014

Available: Copies:

29.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Available: Copies:

30.

Advertising creative : strategy, copy, design

Altstiel, Tom.

Format:

Books

Publication Date

2013

Available: Copies:

31.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Available: Copies:

32.

Promo 2

O'Guinn, Thomas.

Format:

Books

Publication Date

2013

Available: Copies:

33.

Contemporary advertising and integrated marketing communications

Arens, William F.

Format:

Books

Publication Date

2013

Available: Copies:

34.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Available: Copies:

35.

Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Available: Copies:

36.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2012

Available: Copies:

37.

Advertising theory

Rodgers, Shelly.

Format:

Books

Publication Date

2012

Available: Copies:

38.

Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Available: Copies:

39.

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Barry, Pete (Pete S.)

Format:

Books

Publication Date

2012

Available: Copies:

40.

Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Johnson, Michael, 1964-

Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm

Format:

Books

Publication Date

2012

Available: Copies:

41.

The annual 2011/12 : advertising, media, marketing and branding

Maggs, Jeremy.

Format:

Books

Publication Date

2012

Available: Copies:

42.

The annual 2012/13 : advertising, media, marketing and branding.

Maggs, Jeremy.

Format:

Books

Publication Date

2012

Available: Copies:

43.

Design entrepreneurs 'agents of change'

Lavender, Jonathan.

Format:

Manuscript

Publication Date

2012

Available: Copies:

44.

Ad critique : how to deconstruct ads in order to build better advertising

Tag, Nancy R.

Format:

Books

Publication Date

2012

Available: Copies:

45.

Marketing your own business

Baptiste, Annie.

Format:

Books

Publication Date

2011

Available: Copies:

46.

The fundamentals of creative advertising

Burtenshaw, Ken.

Format:

Books

Publication Date

2011

Available: Copies:

47.

Comparison of narrative advertising and mere product placing

Van Vuuren, Mariken Jansen.

Format:

Manuscript

Publication Date

2011

Available: Copies:

48.

The nuts 'n bolts of media planning : a comprehensive industry guide

Belter, Luisa.

Format:

Books

Publication Date

2011 2010

Available: Copies:

49.

The annual 2010/11 : advertising, media, marketing and branding

Maggs, Jeremy.

Format:

Electronic Resources

Publication Date

2011

Available: Copies:

50.

Art & copy

Pray, Doug, director.

Format:

Video disc

Publication Date

2010 2009

Available: Copies:

51.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2010

Available: Copies:

52.

Advertising creative : strategy, copy + design

Altstiel, Tom.

Format:

Books

Publication Date

2010

Available: Copies:

53.

Persuasive advertising : evidence-based principles

Armstrong, Jon Scott, 1937-

Format:

Books

Publication Date

2010

Available: Copies:

54.

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Available: Copies:

55.

Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

Available: Copies:

56.

Marketing the same difference : cultural and language dichotomy in advertising

Seeco, Louis Itumeleng.

Format:

Books

Publication Date

2010

Available: Copies:

57.

The annual 2009/10 : advertising, media, marketing and branding

Maggs, Jeremy.

Format:

Books

Publication Date

2010

Available: Copies:

58.

Manager's guide to marketing, advertising, and publicity

Callen, Barry.

Format:

Books

Publication Date

2010 2009

Available: Copies:

59.

Advertising and promotion : in integrated marketing communications

Hackley, Christopher E.

Format:

Books

Publication Date

2010

Available: Copies:

60.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Format:

Books

Publication Date

2009

Available: Copies:

61.

The copy workshop workbook

Bendinger, Bruce.

Format:

Books

Publication Date

2009

Available: Copies:

62.

Advertising next : 150 winning campaigns for the new communications age

Himpe, Tom.

Format:

Books

Publication Date

2009

Available: Copies:

63.

Library of advertising

Johnson, Axel Petrus, 1875-

Format:

Books

Publication Date

2009 1913

Available: Copies:

64.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Available: Copies:

65.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2009

Available: Copies:

66.

The next evolution of marketing : connect with your customers by marketing with meaning

Gilbreath, Bob.

Format:

Books

Publication Date

2009

Available: Copies:

67.

Advertising and promotion : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2009

Available: Copies:

68.

Creative advertising : ideas and techniques from the world's best campaigns

Pricken, Mario.

Format:

Books

Publication Date

2008

Available: Copies:

69.

Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Available: Copies:

70.

Principles of advertising & IMC

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

Format:

Books

Publication Date

2008

Available: Copies:

71.

How to market, advertise, and promote your business or service in your own backyard

Egelhoff, Tom.

Format:

Books

Publication Date

2008

Available: Copies:

72.

All you need is a good idea! : how to create marketing messages that actually get results

Heyman, Jay H., 1939-

Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html

Format:

Books

Publication Date

2008

Available: Copies:

73.

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Barry, Pete (Pete S.)

Format:

Books

Publication Date

2008

Available: Copies:

74.

The art of client service

Solomon, Robert.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html

Format:

Books

Publication Date

2008

Available: Copies:

75.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Available: Copies:

76.

Essentials of contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0626/2005057672-t.html

Format:

Books

Publication Date

2007 2006

Available: Copies:

77.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2007

Available: Copies:

78.

Advertising in modern and postmodern times

Odih, Pamela.

Publisher description http://www.loc.gov/catdir/enhancements/fy0704/2006929904-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0704/2006929904-t.html

Format:

Books

Publication Date

2007

Available: Copies:

79.

Advertising for dummies

Dahl, Gary.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-d.html

Format:

Books

Publication Date

2007

Available: Copies:

80.

There's a Tsotsi in the boardroom : winning in a hostile world

Kuzwayo, Muzi.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html

Format:

Books

Publication Date

2007

Available: Copies:

81.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Available: Copies:

82.

The annual 2008 : advertising, media, marketing and branding

Maggs, Jeremy.

Format:

Books

Publication Date

2007

Available: Copies:

83.

MadScam : kick-ass advertising without the Madison Avenue price tag

Parker, George, 1937-

Format:

Books

Publication Date

2007

Available: Copies:

84.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2006

Available: Copies:

85.

Advertising, promotion and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2006

Available: Copies:

86.

Guerrilla advertising : unconventional brand communication

Lucas, Gavin, 1975-

Format:

Books

Publication Date

2006

Available: Copies:

87.

Advertising now.print

Wiedemann, Julius.

Inhaltsverzeichnis
Inhaltsverzeichnis

Format:

Books

Publication Date

2006

Available: Copies:

88.

Apples, insights and mad inventors : an entertaining analysis of modern marketing

Bullmore, J. J. D.

Format:

Books

Publication Date

2006

Available: Copies:

89.

Advertising strategy : creative tactics from the outside/in

Altstiel, Tom.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html

Format:

Books

Publication Date

2006

Available: Copies:

90.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2006

Available: Copies:

91.

Advertising is dead : long live advertising!

Himpe, Tom.

Format:

Books

Publication Date

2006

Available: Copies:

92.

The fundamentals of creative advertising

Burtenshaw, Ken.

Click here to view book
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354463

Format:

Electronic Resources

Publication Date

2006

Available: Copies:

93.

Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-d.html

Format:

Books

Publication Date

2006

Available: Copies:

94.

Small business marketing for dummies

Schenck, Barbara Findlay.

Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html

Format:

Books

Publication Date

2005

Available: Copies:

95.

Media planning : art or science : a guide to the essentials of media planning

Muller, Gordon, 1952-

Format:

Books

Publication Date

2005

Available: Copies:

96.

The golden age of advertising : the 60s

Heimann, Jim, 1948-

Format:

Books

Publication Date

2005

Available: Copies:

97.

Creative advertising : ideas and techniques from the world's best campaigns

Pricken, Mario.

Format:

Books

Publication Date

2005 2004

Available: Copies:

98.

Advertising, promotion, and new media

Stafford, Marla R., 1960-

Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html

Format:

Books

Publication Date

2005

Available: Copies:

99.

Advertising as multilingual communication

Kelly-Holmes, Helen, 1968-

Contributor biographical information http://www.loc.gov/catdir/bios/hol051/2004054891.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004054891.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004054891.html

Format:

Books

Publication Date

2005

Available: Copies:

100.

Space race : an inside view of the future of communications planning

Taylor, Jim.

Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020004.html

Format:

Books

Publication Date

2005

Available: Copies:

101.

Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers

Levinson, Jay Conrad.

Format:

Books

Publication Date

2005

Available: Copies:

102.

Kiss & sell : writing for advertising

Sawyer, Robert.

Format:

Books

Publication Date

2005

Available: Copies:

103.

Sisomo : the future on screen : creating emotional connections in the market with sight, sound and motion

Roberts, Kevin, 1949-

Format:

Books

Publication Date

2005

Available: Copies:

104.

Art and advertising

Gibbons, Joan.

Table of contents
Contributor biographical information
Publisher description

Format:

Books

Publication Date

2005

Available: Copies:

105.

The practice of advertising

Mackay, Adrian.

Format:

Books

Publication Date

2005

Available: Copies:

106.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Available: Copies:

107.

The 22 irrefutable laws of advertising (and when to violate them)

Newman, Michael.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004301124.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004301124.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004301124.html

Format:

Books

Publication Date

2004

Available: Copies:

108.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Available: Copies:

109.

Effective advertising : understanding when, how, and why advertising works

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Available: Copies:

110.

Corporate communications : a 21st century primer

Fernandez, Joseph, 1968-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html

Format:

Books

Publication Date

2004

Available: Copies:

111.

Controversies in contemporary advertising

Sheehan, Kim Bartel.

Format:

Books

Publication Date

2004

Available: Copies:

112.

Advertising by design : creating visual communications with graphic impact

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004009412.html

Format:

Books

Publication Date

2004

Available: Copies:

113.

Visual creativity : inspirational ideas for advertising, animation and digital design

Pricken, Mario.

Format:

Books

Publication Date

2004

Available: Copies:

114.

The one show : advertising's best print, design, radio and TV. Volume 26.

Smith, Bob.

Format:

Books

Publication Date

2004

Available: Copies:

115.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Available: Copies:

116.

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!

Hahn, Fred E., 1925-

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html

Format:

Books

Publication Date

2003

Available: Copies:

117.

The end of advertising as we know it

Zyman, Sergio.

Format:

Books

Publication Date

2003 2002

Available: Copies:

118.

The future of advertising : new media, new clients, new consumers in the post-television age

Cappo, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/fy038/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html

Format:

Books

Publication Date

2003

Available: Copies:

119.

Integrated marketing communication

Bothma, Neels, 1959-

Format:

Books

Publication Date

2003

Available: Copies:

120.

Advertising and societies : global issues

Frith, Katherine Toland.

Format:

Books

Publication Date

2003

Available: Copies:

121.

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Available: Copies:

122.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Available: Copies:

123.

How to advertise

Roman, Kenneth.

Format:

Books

Publication Date

2003

Available: Copies:

124.

Beyond disruption : changing the rules in the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html

Format:

Books

Publication Date

2002

Available: Copies:

125.

The fall of advertising and the rise of PR

Ries, Al.

Format:

Books

Publication Date

2002

Available: Copies:

126.

The ultimate secrets of advertising

Jones, John Philip.

Format:

Books

Publication Date

2002

Available: Copies:

127.

Integrated advertising, promotion, and marketing communication

Clow, Kenneth E.

Format:

Books

Publication Date

2002 2001

Available: Copies:

128.

Age of propaganda : the everyday use and abuse of persuasion

Pratkanis, Anthony R.

Format:

Books

Publication Date

2002

Available: Copies:

129.

The end of advertising as we know it

Zyman, Sergio.

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html

Format:

Books

Publication Date

2002

Available: Copies:

130.

The advertising handbook

Brierley, Sean, 1966-

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook

Format:

Books

Publication Date

2002

Available: Copies:

131.

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Available: Copies:

132.

The fall of advertising and the rise of PR

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Available: Copies:

133.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2001

Available: Copies:

134.

No-copy advertising

Dzamic, Lazar.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2001

Available: Copies:

135.

Advertising : a framework

Lane, W. Ronald, 1940-

Format:

Books

Publication Date

2001

Available: Copies:

136.

Advertising today

Berger, Warren.

Format:

Books

Publication Date

2001

Available: Copies:

137.

Attention! : how to interrupt, yell, whisper, and touch consumers

Sacharin, Ken.

Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001267190.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001267190.html

Format:

Books

Publication Date

2001

Available: Copies:

138.

Creative strategy in advertising

Jewler, A. Jerome.

Format:

Books

Publication Date

2001

Available: Copies:

139.

The interplay of influence : news, advertising, politics, and the mass media

Jamieson, Kathleen Hall.

Format:

Books

Publication Date

2000

Available: Copies:

140.

Advertising

O'Guinn, Thomas C.

Format:

Books

Publication Date

2000

Available: Copies:

141.

Advertising and the mind of the consumer : what works, what doesn't and why

Sutherland, Max.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009252254&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000

Available: Copies:

142.

Advertising promotion : supplemental aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2000

Available: Copies:

143.

Creative company : how St. Luke's became "the ad agency to end all ad agencies"

Law, Andy, 1956-

Table of contents http://catdir.loc.gov/catdir/toc/onix06/99028937.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/99028937.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/99028937.html

Format:

Books

Publication Date

1999

Available: Copies:

144.

Advertising principles : choice, challenge, change

Vanden Bergh, Bruce G.

Format:

Books

Publication Date

1999

Available: Copies:

145.

Media planning : art or science : a guide to the essentials of media planning

Muller, Gordon, 1952-

Format:

Books

Publication Date

1999

Available: Copies:

146.

Excellence in advertising : the IPA guide to best practice

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html

Format:

Books

Publication Date

1999

Available: Copies:

147.

11 steps to brand heaven : the ultimate guide to buying an advertising campaign

Weinreich, Len.

Format:

Books

Publication Date

1999

Available: Copies:

148.

Cutting edge advertising : how to create the world's best print for brands in the 21st century

Aitchison, Jim.

Format:

Books

Publication Date

1999

Available: Copies:

149.

Ad worlds : brands, media, audiences

Myers, Greg, 1954-

Format:

Books

Publication Date

1999

Available: Copies:

150.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1998

Available: Copies:

151.

Pocket advertising

Marshall, Caroline.

Format:

Books

Publication Date

1998

Available: Copies:

152.

The 77th Art directors annual

Wolff, Laetitia.

Format:

Electronic Resources

Publication Date

1998

Available: Copies:

153.

Under the radar : talking to today's cynical consumer

Bond, Jonathan, 1957-

Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar

Format:

Books

Publication Date

1998

Available: Copies:

154.

How advertising works : the role of research

Jones, John Philip.

Format:

Books

Publication Date

1998

Available: Copies:

155.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

1998

Available: Copies:

156.

Advertising and sales promotion strategy

Tellis, Gerard J., 1950-

Inhaltsverzeichnis Advertising and sales promotion strategy

Format:

Books

Publication Date

1998 1997

Available: Copies:

157.

Advertising, promotion, and supplemental aspects of integrated marketing communications

Shimp, Terence A.

Inhaltsverzeichnis
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Available: Copies:

158.

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Available: Copies:

159.

Best ads : humour in advertising

Saunders, Dave, author

Format:

Books

Publication Date

1997

Available: Copies:

160.

The South African advertising book : make the other half work too

Sinclair, Roger.

Format:

Books

Publication Date

1997

Available: Copies:

161.

Marketing advantage your public relations image.

Riddle, Carolyn.

Format:

Video cassette

Publication Date

1997

Available: Copies:

162.

Introduction to communication. Course Book 7, Speech communication, public relations and advertising

Angelopoulo, G. C.

Format:

Books

Publication Date

1996

Available: Copies:

163.

International advertising : communicating across cultures

Mueller, Barbara, 1958-

Format:

Books

Publication Date

1996

Available: Copies:

164.

How to get ideas

Foster, Jack, 1930-

Format:

Books

Publication Date

1996

Available: Copies:

165.

Ogilvy on advertising

Ogilvy, David, 1911-1999.

Format:

Books

Publication Date

1995 1983

Available: Copies:

166.

Promotional strategy : managing the marketing communications process

Engel, James F.

Format:

Books

Publication Date

1994

Available: Copies:

167.

Decoding advertisements : ideology and meaning in advertising

Williamson, Judith, 1954-

Format:

Books

Publication Date

1993 1978

Available: Copies:

168.

Communication in the Third World : seizing advertising opportunities in the 1990s

Green, Nick.

Format:

Books

Publication Date

1990

Available: Copies:

169.

The want makers : lifting the lid off the world advertising industry : how they make you buy

Clark, Eric, 1937-

Format:

Books

Publication Date

1988

Available: Copies:

170.

The creative advertising of France : no. 2

Cabinet STRATEGIES! (Cameroon)

Format:

Books

Publication Date

1986

Available: Copies:

171.

Ogilvy on advertising

Ogilvy, David, 1911-1999.

Publisher description http://catdir.loc.gov/catdir/description/random0414/84040525.html

Format:

Books

Publication Date

1985 1983

Available: Copies:

172.

Advertising

Wright, John Sherman, 1920-

Format:

Books

Publication Date

1982

Available: Copies:

173.

Promotional strategy

Engel, James F.

Format:

Books

Publication Date

1975

Available: Copies:

174.

The elementary laws of advertising and how to use them

Bunting, Henry Stanhope, 1869-1948.

Format:

Books

Publication Date

1913

Available: Copies:

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Belch, George E. (George Edward), 1951-

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Advertising Media Association of South Africa.

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Barry, Pete (Pete S.)

(2)

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Egan, John, 1952- author.

(2)

Engel, James F.

(2)

Felton, George, 1947-

(2)

Hackley, Christopher E., author.

(2)

Hackley, Rungpaka Amy, author.

(2)

Himpe, Tom.

(2)

Independent Institute of Education. Vega School of Brand Leadership.

(2)

Jones, John Philip.

(2)

Mahon, Nik.

(2)

Moriarty, Sandra E. (Sandra Ernst)

(2)

Mueller, Barbara, 1958-

(2)

Mulder, D. (Dalmé)

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Muller, Gordon, 1952-

(2)

Ogilvy, David, 1911-1999.

(2)

Ries, Laura.

(2)

Tellis, Gerard J., 1950-

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Van Heerden, Neels, 1957-

(2)

Weigold, Michael F., 1958-

(2)

Wells, William, 1926-

(2)

Zyman, Sergio.

(2)

Aitchison, Jim.

(1)

Altstiel, Tom, author.

(1)

Altstiel, Tom. Advertising strategy.

(1)

Angelopoulo, G. C.

(1)

Armstrong, Jon Scott, 1937-

(1)

Aronson, Elliot.

(1)

Art & Industry Biennial Trust.

(1)

Art Directors Club (New York, N.Y.)

(1)

Augustine, Dan, author.

(1)

Baptiste, Annie.

(1)

Barry, Pete (Pete S.), author.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

(1)

Belter, Luisa.

(1)

Bendinger, Bruce.

(1)

Berger, Warren.

(1)

Blakeman, Robyn, 1958-

(1)

Bond, Jonathan, 1957-

(1)

Books24x7, Inc.

(1)

Boshoff, L.

(1)

Bothma, Neels, 1959-

(1)

Brierley, Sean, 1966-

(1)

Britton, Matt, 1975-, author

(1)

Brundage, Richard Wm.

(1)

Bullmore, J. J. D.

(1)

Bunting, Henry Stanhope, 1869-1948.

(1)

Butterfield, Leslie, 1952-

(1)

Cabinet STRATEGIES! (Cameroon)

(1)

Callen, Barry.

(1)

Campbell, Karlyn Kohrs.

(1)

Cappo, Joe.

(1)

Center for Advanced Media Studies.

(1)

Chernev, Alexander, author

(1)

(1)

(1)

(1)

(1)

Donsbach, Wolfgang, 1949-

(1)

Dorrian, Mike.

(1)

Drewniany, Bonnie L.

(1)

Dru, Jean-Marie.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

(1)

Dzamic, Lazar.

(1)

Egelhoff, Tom.

(1)

Faber, Ronald J., 1948-

(1)

Fernandez, Joseph, 1968-

(1)

Foster, Jack, 1930-

(1)

Frith, Katherine Toland.

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Fullerton, Jami A., 1963- author.

(1)

(1)

(1)

(1)

(1)

(1)

Greenway, Jimmy, producer.

(1)

Grow, Jean, author.

(1)

Guillerm, Anna.

(1)

Hackley, Christopher E.

(1)

Hahn, Fred E., 1925-

(1)

Heimann, Jim, 1948-

(1)

Heyman, Jay H., 1939-

(1)

Holtzhausen, Derina Rhoda, author.

(1)

Institute of Practitioners in Advertising.

(1)

Jamieson, Kathleen Hall.

(1)

Jennings, Marcel, author.

(1)

Jewler, A. Jerome.

(1)

Johnson, Axel Petrus, 1875-

(1)

Johnson, Michael, 1964-

(1)

Katz, Helen E.

(1)

Kelly-Holmes, Helen, 1968-

(1)

Kinnear, Thomas C., 1943-

(1)

Kirshenbaum, Richard, 1961-

(1)

Koekemoer, Ludi.

(1)

Kuzwayo, Muzi.

(1)

Landa, Robin, author.

(1)

Landa, Robin.

(1)

Lane, W. Ronald, 1940-

(1)

(1)

(1)

(1)

(1)

Law, Andy, 1956- Open minds.

(1)

Levinson, Jay Conrad.

(1)

Lewis, Bobbi Kay, 1970- author.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Monash University. Dept. of Marketing.

(1)

Myers, Greg, 1954-

(1)

Nadeau, Michael, producer.

(1)

Newman, Michael.

(1)

Newton, Fiona.

(1)

Nisenholtz, Martin.

(1)

O'Guinn, Thomas C. Advertising and integrated brand promotion.

(1)

O'Guinn, Thomas.

(1)

Odih, Pamela.

(1)

One Club for Art & Copy (New York, N.Y.)

(1)

PBS Distribution (Firm)

(1)

Parker, Eric, 1946-

(1)

Parker, George, 1937-

(1)

(1)

(1)

(1)

(1)

Pratkanis, Anthony R.

(1)

Pray, Doug, director.

(1)

Qacha, Mamokhoebi Fidelis.

(1)

Riddle, Carolyn.

(1)

Roberts, Kevin, 1949-

(1)

Rodgers, Shelly.

(1)

Roman, Kenneth.

(1)

Roman, Kenneth. New how to advertise.

(1)

Rossiter, John R.

(1)

Russell, Thomas, 1941-

(1)

Sacharin, Ken.

(1)

Saunders, Dave, author

(1)

Sawyer, Robert.

(1)

Schaefer, David H.

(1)

Schenck, Barbara Findlay.

(1)

Seeco, Louis Itumeleng.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Seventh Art Releasing (Firm)

(1)

Sheehan, Kim Bartel.

(1)

Sheehan, Kim.

(1)

Shimp, Terence A. Advertising promotion and supplemental aspects of integrated marketing communication.

(1)

Shimp, Terence A. Advertising, promotion and supplemental aspects of integrated marketing communications

(1)

Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated.

(1)

Shimp, Terence A. Promotion management & marketing communications.

(1)

Shipka, Danny, 1967- author.

(1)

Sinclair, Roger.

(1)

Smith, Bob.

(1)

Solomon, Robert.

(1)

Stafford, Marla R., 1960-

(1)

(1)

(1)

(1)

(1)

Theron, Catherine Mpolokeng.

(1)

Thorson, Esther.

(1)

Tombleson, Bridget, author.

(1)

Trout, Jack.

(1)

Van Rooyen, Rob.

(1)

Van Vuuren, Mariken Jansen.

(1)

Vanden Bergh, Bruce G.

(1)

Wales, Hugh G., author.

(1)

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(1)

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(1)

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(1)

(1)

(1)

(1)

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(5)

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Communication in marketing.

(34)

Marketing.

(33)

Sales promotion.

(31)

Advertising -- South Africa.

(14)

Branding (Marketing)

(12)

Reclame.

(12)

South Africa.

(12)

(10)

Advertising media planning.

(9)

Werbung.

(9)

Advertising campaigns.

(8)

Marketing -- Management.

(8)

Marketing -- South Africa.

(8)

(8)

(7)

(7)

(6)

(6)

Branding (Marketing) -- South Africa.

(6)

Commercial art.

(6)

Mass media -- South Africa.

(6)

Advertising -- Social aspects.

(5)

Advertising -- Handbooks, manuals, etc.

(4)

Handbooks and manuals.

(4)

Publicité.

(4)

Advertising -- Brand name products.

(3)

Advertising agencies.

(3)

Advertising media planning -- South Africa.

(3)

Campagnes publicitaires -- Cas, Études de.

(3)

Commercial art -- Technique.

(3)

History.

(3)

Intercultural communication.

(3)

Marketing -- South Africa -- Management.

(3)

Mass media and business -- South Africa.

(3)

Mass media and business.

(3)

Small business marketing.

(3)

United States.

(3)

Advertising -- Psychological aspects.

(2)

Advertising -- United States.

(2)

(2)

(2)

(2)

(2)

Business communication.

(2)

Communication en marketing.

(2)

Communication.

(2)

Consumers -- Attitudes.

(2)

Creative ability in business.

(2)

Internet advertising.

(2)

Merken.

(2)

Oglaševanje.

(2)

Publicité -- Ouvrages illustrés.

(2)

Sales promotion -- South Africa.

(2)

Small business -- Marketing.

(2)

Werbegraphik.

(2)

-- Publicity.

(1)

Advertising

(1)

Advertising -- Evaluation.

(1)

Advertising -- France.

(1)

Advertising -- History.

(1)

Advertising -- Language.

(1)

Advertising -- Management.

(1)

Advertising -- Periodicals.

(1)

Advertising -- Pictorial works.

(1)

Advertising -- Research.

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising -- United States -- History -- 20th century.

(1)

Advertising -- United States -- History.

(1)

Advertising agencies -- Case studies.

(1)

Advertising agencies -- United States.

(1)

Advertising campaigns -- United States.

(1)

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(1)

Advertising executives -- Interviews.

(1)

Advertising in popular culture -- United States.

(1)

Advertising in popular culture.

(1)

Advertising language.

(1)

Advertising personnel -- United States -- Biography.

(1)

Advertising personnel.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Agences de publicité -- États-Unis.

(1)

Alternative mass media.

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Americana.

(1)

Années soixante (Vingtième siècle)

(1)

Aspects psychologiques.

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Australian

(1)

Authorship.

(1)

BUSINESS & ECONOMICS -- Advertising & Promotion.

(1)

Bildband.

(1)

Biography.

(1)

Brand name products -- Marketing -- Management.

(1)

Business writing.

(1)

Campagnes publicitaires -- États-Unis.

(1)

Changement organisationnel -- Gestion -- Cas, Études de.

(1)

Commercial art -- United States -- 20th century.

(1)

Commercial art -- United States.

(1)

Communicatie.

(1)

Communication en design.

(1)

Communication en marketing international.

(1)

Communication in design.

(1)

Communication in marketing -- South Africa.

(1)

Communication interculturelle.

(1)

Communication visuelle.

(1)

Computer art.

(1)

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(1)

Consumer behavior -- South Africa -- Cross-cultural studies.

(1)

Consumer behavior.

(1)

Consumers -- Psychology.

(1)

Copy writers -- Handbooks, manuals, etc.

(1)

Copy writers.

(1)

Corporate image.

(1)

Criticism.

(1)

Cross-cultural studies.

(1)

Créativité

(1)

Créativité dans les affaires.

(1)

Customer relations.

(1)

Customer services.

(1)

Developing countries -- In mass media.

(1)

Developing countries.

(1)

Digital -- Marketing.

(1)

Digital media.

(1)

Digital storytelling.

(1)

Documentary films.

(1)

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(1)

Electronic books.

(1)

Entreprises -- Réorganisation.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Grafische vormgeving.

(1)

Graphic arts -- United States.

(1)

Graphic design (Typography)

(1)

Humor (grappigheden)

(1)

Informacijski viri.

(1)

Information resources.

(1)

Integriertes Management.

(1)

Interactive marketing.

(1)

Interactive multimedia.

(1)

Internationale marketing.

(1)

Internationales Marketing.

(1)

Internet marketing.

(1)

Kommunikation -- Werbung -- Entwicklungsländer -- Südafrika.

(1)

Kommunikation.

(1)

Komuniciranje.

(1)

Kunst

(1)

Market segmentation -- South Africa.

(1)

Market segmentation.

(1)

Marketing -- Guides, manuels, etc.

(1)

Marketing direct.

(1)

Marques commerciales.

(1)

Mass media -- Audiences.

(1)

Mass media -- Influence.

(1)

Mass media -- Political aspects.

(1)

Mass media -- United States.

(1)

Mass-média.

(1)

Mercadotecnia -- Administración.

(1)

Mercadotecnia.

(1)

Message publicitaire.

(1)

Množični mediji.

(1)

Multiculturalism -- Economic aspects.

(1)

Multilingualism -- Economic aspects.

(1)

Médias.

(1)

New business enterprises -- Management.

(1)

New business enterprises -- Marketing.

(1)

Nineteen sixties.

(1)

Nonfiction films.

(1)

Nonfiction television programs.

(1)

(1)

(1)

(1)

(1)

(1)

Persuasion (Psychology)

(1)

Pictorial works.

(1)

Plans médias.

(1)

Produits de marque.

(1)

Produits nouveaux -- Commercialisation -- Guides, manuels, etc.

(1)

(1)

(1)

(1)

(1)

Publicité - Histoire.

(1)

Publicité - Ouvrages illustrés.

(1)

Publicité -- Cas, Études de.

(1)

Publicité -- France -- Campagnes -- Ouvrages illustrés.

(1)

Publicité -- France -- Ouvrages illustrés.

(1)

Publicité -- Guides, manuels, etc.

(1)

Publicité -- Histoire.

(1)

Publicité -- États-Unis -- Histoire -- 20e siècle.

(1)

Publicité internationale.

(1)

Publieke opinie.

(1)

Relations publiques.

(1)

Relationship marketing.

(1)

Sales promotion -- Management.

(1)

Small business -- Management.

(1)

St. Luke's (Firm)

(1)

Stereotypes (Social psychology) in advertising.

(1)

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