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1. 
Cover image for Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
by 
Paharia, Rajat.
Format: 
Books
Publication Date 
2013
Excerpt: 
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement /
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2. 
Cover image for Quality management for organizational excellence : introduction to total quality
Quality management for organizational excellence : introduction to total quality
by 
Goetsch, David L.
Format: 
Books
Publication Date 
2014
Excerpt: 
competitive advantage -- Partnering and strategic alliances -- Customer satisfaction, retention, and loyalty
Available: Copies:
4. 
Cover image for The loyalty advantage : essential steps to energize your company, your customers, your brand
The loyalty advantage : essential steps to energize your company, your customers, your brand
by 
Durkin, Dianne M., 1947-
Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030979.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Employee loyalty.
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5. 
Cover image for Principles of service marketing and management
Principles of service marketing and management
Principles of service marketing and management
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
2002
Excerpt: 
, Operations, and Human Resources -- ch. 15. Employee Roles in Service Organizations -- ch. 16. The Impact of
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6. 
Cover image for Services marketing
Services marketing
by 
Lovelock, Christopher H.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1996
Excerpt: 
and Raymond P. Fisk -- Critical Service Encounters: The Employee's Viewpoint / Mary Jo Bitner, Bernard
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7. 
Cover image for Advances in relationship marketing
Advances in relationship marketing
Advances in relationship marketing
by 
Payne, Adrian.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1995
Excerpt: 
-Term Customer Loyalty: A Strategic Approach / Moira Clark and Adrian Payne -- 4. Internal Marketing: Myth versus
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