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1.

Cover image for Marketing 3.0 : from products to customers to the human spirit

Marketing 3.0 : from products to customers to the human spirit

Marketing 3.0 : from products to customers to the human spirit

by

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

Comportement du consommateur.

Available: Copies:

2.

Cover image for Predictably irrational : the hidden forces that shape our decisions

Predictably irrational : the hidden forces that shape our decisions

Predictably irrational : the hidden forces that shape our decisions

by

Ariely, Dan.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Book web site http://www.predictablyirrational.com/
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html

Format:

Books

Publication Date

2008

Excerpt:

Comportement du consommateur.

Available: Copies:

3.

Cover image for Consumer behaviour in tourism

Consumer behaviour in tourism

Consumer behaviour in tourism

by

Swarbrooke, John.

Table of contents http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html

Format:

Books

Publication Date

2007

Excerpt:

Consommateurs -- Comportement.

Available: Copies:

4.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

by

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Consommateurs -- Comportement.

Available: Copies:

5.

Cover image for The culture code : an ingenious way to understand why people around the world buy and live as they do

The culture code : an ingenious way to understand why people around the world buy and live as they do

The culture code : an ingenious way to understand why people around the world buy and live as they do

by

Rapaille, Clotaire.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html
Sample text http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html

Format:

Books

Publication Date

2006

Excerpt:

Consommateurs -- Comportement -- Aspect psychologique.

Available: Copies:

6.

Brand hijack : marketing without marketing

Brand hijack : marketing without marketing

by

Wipperfürth, Alex.

Format:

Books

Publication Date

2005

Excerpt:

Consommateurs -- Comportement.

Available: Copies:

7.

Cover image for Irresistible empire : America's advance through twentieth-century Europe

Irresistible empire : America's advance through twentieth-century Europe

Irresistible empire : America's advance through twentieth-century Europe

by

De Grazia, Victoria.

Table of contents http://www.loc.gov/catdir/toc/fy053/2004059943.html
Book review (H-Net) http://www.h-net.org/review/hrev-a0e4e2-aa
Book review (H-Net) http://www.h-net.org/review/hrev-a0e7m2-aa

Format:

Books

Publication Date

2005

Excerpt:

Consommateurs -- Comportement -- Europe -- Histoire -- 20e siáecle.

Available: Copies:

8.

Cover image for Kidnapped : how irresponsible marketers are stealing the minds of your children

Kidnapped : how irresponsible marketers are stealing the minds of your children

Kidnapped : how irresponsible marketers are stealing the minds of your children

by

Acuff, Dan S., 1942-

Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003904.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2005003904-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2005003904-d.html

Format:

Books

Publication Date

2005

Excerpt:

Enfants consommateurs -- États-Unis.

Available: Copies:

9.

Cover image for The culting of brands : when customers become true believers

The culting of brands : when customers become true believers

The culting of brands : when customers become true believers

by

Atkin, Douglas.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html

Format:

Books

Publication Date

2004

Excerpt:

Consommateurs -- Fidélité

Available: Copies:

10.

Cover image for Why people buy things they don't need : understanding and predicting consumer behavior

Why people buy things they don't need : understanding and predicting consumer behavior

Why people buy things they don't need : understanding and predicting consumer behavior

by

Danziger, Pamela N.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html

Format:

Books

Publication Date

2004

Excerpt:

comportement du consommateur -- recherche scientifique.

Available: Copies:

11.

Cover image for How customers think : essential insights into the mind of the market

How customers think : essential insights into the mind of the market

How customers think : essential insights into the mind of the market

by

Zaltman, Gerald.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001

Format:

Books

Publication Date

2003

Excerpt:

Consommateurs -- Comportement -- Aspect psychologique.

Available: Copies:

12.

Cover image for Emotional branding : the new paradigm for connecting brands to people

Emotional branding : the new paradigm for connecting brands to people

Emotional branding : the new paradigm for connecting brands to people

by

Gobé, Marc.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html

Format:

Books

Publication Date

2001

Excerpt:

Consommateurs -- Préférences.

Available: Copies:

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Acuff, Dan S., 1942-

(1)

(1)

Atkin, Douglas.

(1)

(1)

Coney, Kenneth A.

(1)

Danziger, Pamela N.

(1)

De Grazia, Victoria.

(1)

(1)

Grant, John, 1964-

(1)

Hawkins, Del I.

(1)

Horner, Susan, 1956-

(1)

Kartajaya, Hermawan, 1947-

(1)

Kotler, Philip.

(1)

Popcorn, Faith.

(1)

Rapaille, Clotaire.

(1)

Reiher, Robert H.

(1)

Setiawan, Iwan.

(1)

Swarbrooke, John.

(1)

Wipperfürth, Alex.

(1)

Zaltman, Gerald.

(1)

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Item Category 1

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(14)

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Publication Date

Subject

Consumer behavior.

(6)

Branding (Marketing)

(4)

(4)

Comportement du consommateur.

(3)

Consommateurs -- Comportement.

(3)

(3)

Produits de marque -- Commercialisation.

(3)

Aspects psychologiques.

(2)

Consommateurs -- Comportement -- Aspect psychologique.

(2)

(2)

Consumentengedrag.

(2)

Consumer behavior -- Psychological aspects.

(2)

Marketing research.

(2)

(2)

Verbraucherverhalten.

(2)

Advertising and children.

(1)

Advertising as Topic.

(1)

(1)

Besluitvorming.

(1)

(1)

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects.

(1)

Caractéristiques nationales.

(1)

Child consumers -- United States.

(1)

Child consumers.

(1)

Choice Behavior.

(1)

Cognition and culture.

(1)

Cognition et culture.

(1)

Comportement social.

(1)

Comportement économique.

(1)

(1)

Consommateurs -- Comportement -- Europe -- Histoire -- 20e siáecle.

(1)

Consommateurs -- Comportement -- États-Unis -- Cas, Études de.

(1)

Consommateurs -- Comportement -- États-Unis.

(1)

Consommateurs -- Europe -- Attitudes -- Histoire -- 20e siáecle.

(1)

Consommateurs -- Fidélité

(1)

Consommateurs -- Préférences.

(1)

Consommateurs -- Psychologie.

(1)

Consommation (âEconomie politique) -- Europe -- Histoire -- 20e siáecle.

(1)

Consumer Participation.

(1)

Consumer behavior -- Europe -- History -- 20th century.

(1)

Consumer behavior -- United States -- Case studies.

(1)

Consumer behavior -- United States.

(1)

Consumers -- Europe -- Attitudes -- History -- 20th century.

(1)

Consumers -- Psychology.

(1)

Consumers -- Research.

(1)

Consumers' preferences.

(1)

Consumptiemaatschappij.

(1)

Consumption (Economics) -- Europe -- History -- 20th century.

(1)

Creative thinking.

(1)

(1)

Culturele invloeden.

(1)

(1)

Cultuurspreiding.

(1)

Customer loyalty.

(1)

Decision making.

(1)

Economics -- Psychological aspects.

(1)

Emotionale Produktdifferenzierung.

(1)

(1)

Enfants consommateurs -- États-Unis.

(1)

Entscheidungsfindung.

(1)

(1)

Fidélité à une marque.

(1)

Gestion par objectifs.

(1)

Identity (Psychology)

(1)

Identité (Psychologie)

(1)

Individual behaviour.

(1)

Irrationaliteit.

(1)

Irrationalität.

(1)

Kulturelles System.

(1)

Kulturvergleich.

(1)

Lifestyles -- Case studies.

(1)

Lifestyles -- Economic aspects.

(1)

(1)

(1)

(1)

Market surveys -- United States -- Case studies.

(1)

Market surveys -- United States.

(1)

Market surveys.

(1)

Marketing -- Aspect psychologique.

(1)

Marketing -- Psychological aspects.

(1)

Marketing -- Research.

(1)

(1)

Marktpsychologie.

(1)

Marques de commerce -- Choix.

(1)

(1)

Motivation research (Marketing)

(1)

Motivation, Études de (Marketing)

(1)

(1)

(1)

National characteristics.

(1)

Nationalcharakter.

(1)

(1)

Pensée créatrice.

(1)

(1)

Produits de marque -- Aspect psychologique.

(1)

Produits de marque -- Aspect social.

(1)

Produits de marque -- Marketing.

(1)

Produits de marque.

(1)

Prévision économique.

(1)

(1)

Psychologische aspecten.

(1)

Public Relations.

(1)

Publicité et enfants.

(1)

(1)

Représentations sociales.

(1)

Resonerande (psykologi)

(1)

Service à la clientèle.

(1)

Social perception.

(1)

Social values -- Europe -- History -- 20th century.

(1)

Social values -- United States -- History -- 20th century.

(1)

Sociale waarden.

(1)

Soziale Wahrnehmung.

(1)

Style de vie -- Aspect économique.

(1)

Thought and thinking.

(1)

(1)

(1)

United States -- Civilization -- 20th century.

(1)

Valeurs sociales -- Europe -- Histoire -- 20e siáecle.

(1)

Valeurs sociales -- âEtats-Unis -- Histoire -- 20e siáecle.

(1)

Valeurs sociales.

(1)

(1)

Verhaltensmuster.

(1)

Violence dans les médias.

(1)

Violence in mass media.

(1)

comportement du consommateur -- recherche scientifique.

(1)

consommateur -- recherche scientifique.

(1)

marketing -- recherche scientifique.

(1)

Études de marché -- États-Unis -- Cas, Études de.

(1)

Études de marché -- États-Unis.

(1)

âEtats-Unis -- Civilisation -- 20e siáecle.

(1)

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