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1. 
Cover image for The basics of media writing : a strategic approach
The basics of media writing : a strategic approach
by 
Kuehn, Scott A., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices.
Available: Copies:
2. 
Cover image for Public relations writing : form and style
Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Exercises -- Chapter 13: Writing advertising copy -- Advertising as a persuasive force -- Appeal
Available: Copies:
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