marketing: Social responsibility and ethics -- Marketing plan -- Marketing by the numbers -- Careers in

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features new sections on brand authenticity, ethics and meaning as well as updates on social media

culture -- Power, politics, conflict resolution and negotiation -- Business ethics, corporate social

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and social media research and implications on information sourcing, ethics, and methods - Increased

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The basics of social research / Babbie, Earl R., author.

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culture -- Power, politics, conflict resolution and negotiation -- Business ethics, corporate social

Competitive Advantage -- 19. The Global Marketplace -- 20. Sustainable Marketing: Social Responsibility and

Introduction to social research : quantitative & qualitative approaches / Punch, Keith.