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1.

Cover image for Advertising creative : strategy, copy, design

Advertising creative : strategy, copy, design

by

Altstiel, Tom.

Format:

Books

Publication Date

2013

Excerpt:

SAGE Publications,

Available: Copies:

2.

Cover image for Ad critique : how to deconstruct ads in order to build better advertising

Ad critique : how to deconstruct ads in order to build better advertising

Ad critique : how to deconstruct ads in order to build better advertising

by

Tag, Nancy R.

Format:

Books

Publication Date

2012

Excerpt:

SAGE,

Available: Copies:

3.

Cover image for Advertising and promotion : in integrated marketing communications

Advertising and promotion : in integrated marketing communications

Advertising and promotion : in integrated marketing communications

by

Hackley, Christopher E.

Format:

Books

Publication Date

2010

Excerpt:

Sage Publications,

Available: Copies:

4.

Cover image for Advertising creative : strategy, copy + design

Advertising creative : strategy, copy + design

Advertising creative : strategy, copy + design

by

Altstiel, Tom.

Format:

Books

Publication Date

2010

Excerpt:

SAGE,

Available: Copies:

5.

Cover image for Advertising in modern and postmodern times

Advertising in modern and postmodern times

Advertising in modern and postmodern times

by

Odih, Pamela.

Publisher description http://www.loc.gov/catdir/enhancements/fy0704/2006929904-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0704/2006929904-t.html

Format:

Books

Publication Date

2007

Excerpt:

SAGE,

Available: Copies:

6.

Cover image for Advertising strategy : creative tactics from the outside/in

Advertising strategy : creative tactics from the outside/in

Advertising strategy : creative tactics from the outside/in

by

Altstiel, Tom.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html

Format:

Books

Publication Date

2006

Excerpt:

Sage Publications,

Available: Copies:

7.

Cover image for Controversies in contemporary advertising

Controversies in contemporary advertising

Controversies in contemporary advertising

by

Sheehan, Kim Bartel.

Format:

Books

Publication Date

2004

Excerpt:

Sage Publications,

Available: Copies:

8.

Cover image for Effective advertising : understanding when, how, and why advertising works

Effective advertising : understanding when, how, and why advertising works

Effective advertising : understanding when, how, and why advertising works

by

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

.sagepub.com/view/effective-advertising/SAGE.xml">eBook available for UOIT via SAGE. Click link to access</a>

Available: Copies:

9.

Cover image for The ultimate secrets of advertising

The ultimate secrets of advertising

The ultimate secrets of advertising

by

Jones, John Philip.

Format:

Books

Publication Date

2002

Excerpt:

Sage Publications,

Available: Copies:

10.

Cover image for How advertising works : the role of research

How advertising works : the role of research

How advertising works : the role of research

by

Jones, John Philip.

Format:

Books

Publication Date

1998

Excerpt:

Sage Publications,

Available: Copies:

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