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Cover image for Socialnomics : how social media transforms the way we live and do business

Socialnomics : how social media transforms the way we live and do business

Socialnomics : how social media transforms the way we live and do business

by

Qualman, Erik, 1972-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

social media to increase their sales, cut their marketing costs, and reach consumers directly."--Ebook

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2.

Cover image for Electronic commerce

Electronic commerce

by

Schneider, Gary P., 1952-

Format:

Books

Publication Date

2001

Excerpt:

. Strategies for marketing, sales, and promotion -- 9. Strategies for purchasing and support activities: from

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3.

Cover image for Cyber rules : strategies for excelling at E-business

Cyber rules : strategies for excelling at E-business

Cyber rules : strategies for excelling at E-business

by

Siebel, Thomas M.

Format:

Books

Publication Date

1999

Excerpt:

-Enterprises -- Ch. 8. The Net Will Move from Communities to "Customerization" -- Ch. 9. The Sales and Marketing

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